2. Supplementary data processing when visiting our website
When you visit our website www.amf-forderanlagen.de, we process personal data about you in addition to the purposes set out in section 2 as set out below.
a) Accesses and storage on your terminal device (“Cookies”)
We use tracking technologies on our website that enable us or our contractual partners or service providers to collect data relating to the use of our website. These tracking technologies are usually referred to as cookies, which is why we also use this term in the following. However, the following also applies accordingly to other tracking technologies or file formats, such as local storage, pixels, beacons or tags. Cookies are text files that are saved to the browser on your end device. User-related pseudonymous data can be stored for these files. This data can then be read out in turn. When you visit our website www.amf-forderanlagen.de for the first time, we display a so-called cookie consent banner to inform you about the tracking technologies we use and to give you the choice of which optional cookies you would like to agree to. You can change your choice at any time in the Privacy Preference Centre on our website (see (iv) below).
i. Technically necessary cookies
In certain cases, the storage of information on your terminal device or the access to information already stored on your terminal device is absolutely necessary so that we can provide you with our website for use (“Necessary Cookies”). In these cases, access to your terminal device takes place on the basis of section 25(2)(2) TTDSG. Insofar as this information has a personal reference and is further processed by us in our IT systems, the legal basis for this data processing is our legitimate interest in providing our website and ensuring data security, Art. 6(1)(f) GDPR.
ii. Cookies requiring consent
We only use technically non-essential cookies with your consent. We use the following categories of consent-requiring cookies:
- Performance cookies: These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answer questions about which pages are most popular, which are least used and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website.
- Functional cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third parties whose services we use on our sites. If you do not allow these cookies, some or all of these services may not work properly.
- Cookies for marketing purposes: These cookies may be set through our website by our advertising partners. They may be used by these companies to profile your interests and track relevant ads to you on other websites. They do not directly store personal data but are based on a unique identification of your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
You can find more information about the file names, storage duration, provider and category of the respective cookie in the cookie settings of the cookie consent banner or the data protection preference centre of the respective website.
By clicking on the respective button (e.g. “Accept all cookies” or “Confirm selection”) in the cookie consent banner or the data protection preference centre, you consent both to the storage and reading of information in these optional cookies (section 25(1) TTDSG) via our respective website and to the further processing of any personal data read out (Art. 6(1)(a) GDPR).
iii. Consent to third country transfer
Therefore, when deciding which cookies you wish to consent to, please bear in mind that by consenting to the setting of the relevant cookies you are also consenting to any associated transfer of your personal data to insecure third countries.
You can find out which third-party providers and cookies this concerns in detail in the cookie settings of the cookie consent banner or the data protection preference centre of the respective website.
iv. Withdrawal of your consents
You can withdraw your consent given in the cookie consent banner at any time for the future (Art. 7(3) GDPR). To do this, call up the Data Protection Preference Centre on our website. You can access the Data Protection Preference Centre by clicking on the “Cookie Settings” link in the bottom left-hand corner of our website. In the Privacy Preference Centre, you have the option of withdrawing and re-giving consent that you have already given by deselecting the relevant cookies. However, you can also select additional cookies there and declare further consents to us in this respect.
Your selection of optional cookies will in turn be stored in your browser as a cookie from our cookie content management provider Borlabs GmbH, Rübenkamp 32, 22305 Hamburg.
b) Use of Google services
We use several services of the US provider Google (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, US) on www.amf-forderanlagen.de. If you consent to the setting of the corresponding cookies by Google in our Cookie Consent Banner or the Privacy Preference Centre on our website, Google will collect certain personal data from you. This is done by storing cookies for your browser with a pseudonymous user ID assigned by Google. The data collected by Google Analytics is also stored on Google servers in the US. We have activated the “IP anonymisation” function on our website. This means that your IP address will be shortened by Google within member states of the EU or the EEA before being transmitted to the US. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and shortened there. The IP address transmitted in the context of the use of the Google services listed below will not be merged with other Google data. Nevertheless, when making your decision you should take into account that the protective measures taken by Google, at least in the opinion of various European data protection authorities, should not be sufficient to effectively prevent possible access by the US authorities to your usage data. The legal basis for the use of Google services is your consent pursuant to Art. 6 (1) a GDPR, Section 25 (1) TTDSG. (see point 2.b.ii.).
When deciding whether you wish to consent to our use of Google cookies, please note that by consenting to the setting of the relevant cookies you are also consenting to any associated transfer of your personal data to the US.
i. In particular Google Analytics
If you consent to the setting of the Google Analytics cookie in our cookie consent banner or the privacy preference centre on our website, Google will collect data relating to your use of our website. This enables Google to assign data relating to usage behaviour on our website to this respective pseudonymous user. We have commissioned Google to use this information to evaluate the usage behaviour of the website, to compile reports on website activities and to provide us with further services related to website and internet usage.
ii. In particular Google Ads, Google Ads Remarketing
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when you enter certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be played on the basis of the user data available at Google (e.g. location data and interests) (target group targeting). We can evaluate this data quantitatively by analysing, for example, which search terms have led to the display of our advertisements and how many advertisements have led to corresponding clicks.
With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups in order to subsequently track them with interest-based advertising in the Google advertising network (remarketing or retargeting). Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be tracked on another of your end devices (e.g. tablet or PC). If you have a Google account, you can object to personalised advertising at the following link – here.
iii. Google Conversion Tracking
iv. Google Maps
Our use of Google Maps is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website.