3. Additional data processing when visiting our website
When you visit our website www.amf-foerderanlagen.de, we process personal data about you in addition to the purposes listed under section 2, as described below.
a) Access to and storage on your device (“cookies”)
We use tracking technologies on our website that enable us, as well as our contractual partners or service providers, to collect data relating to the use of our website. These tracking technologies are commonly referred to as cookies, which is why we also use this term below. However, the following statements also apply accordingly to other tracking technologies or file formats, such as local storage, pixels, beacons or tags. Cookies are text files that are stored on your device via the browser. User-related pseudonymous data may be stored in these files, which can then in turn be read out. When you visit our website amf-foerderanlagen.de for the first time, we display a so-called cookie consent banner to inform you about the tracking technologies we use and to give you the choice of which optional cookies you wish to consent to. You can change your selection at any time in the Privacy Preference Center on our website (see (iv) below).
i. Technically necessary cookies
In certain cases, the storage of information on your device or access to information already stored on your device is strictly necessary in order for us to be able to provide you with our website (“necessary cookies” or “essential cookies”). In these cases, access to your device is based on Section 25(2) No. 2 TDDDG. To the extent that this information relates to a person and is further processed by us in our IT systems, the legal basis for this processing is our legitimate interest in providing our website and ensuring data security, Art. 6(1)(f) GDPR.
ii. Cookies requiring consent
We only use cookies that are not strictly technically necessary with your consent. We use the following categories of cookies that require consent:
- Performance cookies: These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answer questions such as which pages are the most popular, which are used the least, and how visitors move around the website. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you visited our website.
- Functional cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly.
- Cookies for marketing purposes: These cookies may be set on our website by our advertising partners. They may be used by these companies to build a profile of your interests and to show you relevant advertisements on other websites. They do not directly store personal data but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
You can find further information on the file names, storage period, provider and category of each cookie in the cookie settings of the cookie consent banner or the privacy preference center of the respective website (listed there under the categories “Statistics” or “External Media”).
By clicking on the relevant button (“Accept all” or, following an individual selection, “Save”) in the cookie consent banner or the privacy preference center, you consent both to the storage and reading of information in these optional cookies (Section 25(1) TDDDG) via our website and to the further processing of any personal data read out in this way (Art. 6(1)(a) GDPR).
iii. Transfer to third countries
We use cookies and services from third-party providers on our website that are based or have server locations in third countries outside the European Union (EU) and the European Economic Area (EEA). The level of data protection in these third countries is generally not comparable to that of the EU. However, in accordance with the requirements of the GDPR (Art. 44 et seq. GDPR), we ensure that your data remains adequately protected.
The EU-U.S. Data Privacy Framework was established for data transfers to the USA. For US providers certified under this framework, the EU Commission assumes an adequate level of data protection for transfers. These certified providers include Cloudflare Inc., Meta Inc. and Google LLC (the official list can be found at https://www.dataprivacyframework.gov/list).
For providers without corresponding certification or from other third countries, we use – where necessary – appropriate safeguards in accordance with Art. 44 et seq. GDPR, in particular the standard contractual clauses of the EU Commission.
iv. Withdrawing your consent
You can withdraw the consent you gave in the cookie consent banner at any time with effect for the future (Art. 7(3) GDPR). To do so, go to the privacy preference center on our website. You can access the privacy preference center by clicking on the “Cookie Settings” link in the bottom left-hand corner of our website. In the privacy preference center, you have the option of withdrawing consent already given by deselecting the relevant cookies and granting it again. You can also select additional cookies there and thereby give us further consent.
Your selection of optional cookies is in turn stored as a cookie of our cookie consent management provider, Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany, in your browser.
b) Use of Google services
We use services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) on our website. If you consent to the use of these services in our cookie consent banner or the privacy preference center, Google processes personal data in connection with your use of our website.
This may in particular involve the processing of online identifiers (e.g. cookie IDs), usage data, device and browser information, and approximate location data. Processing is carried out through the use of cookies and comparable technologies.
Insofar as Google Analytics is used, the IP address is, according to Google, not stored. The IP address is processed only briefly to derive location information and is then deleted.
The legal basis for the use of Google services is your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw your consent at any time with effect for the future via our Privacy Preference Center:
A transfer of personal data to the USA cannot be ruled out. Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, is certified under the EU-US Data Privacy Framework. The data transfer therefore takes place on the basis of the adequacy decision pursuant to Art. 45 GDPR. You can view Google’s privacy policy here.
i. Google Analytics in particular
If you consent to the setting of the Google Analytics cookie in our cookie consent banner or the privacy preference center on our website, Google collects data relating to your use of our website. This allows Google to associate data relating to usage behavior on our website with the respective pseudonymous user. We have instructed Google to use this information to evaluate website usage behavior, to compile reports on website activity, and to provide us with further services relating to website usage and internet use.
ii. Google Ads, Google Ads Remarketing in particular
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when you enter certain search terms into Google (keyword targeting). In addition, targeted advertisements can be displayed based on user data available at Google (e.g. location data and interests) (audience targeting). We can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
With Google Ads Remarketing, we can assign persons who interact with our online offering to specific target groups in order to subsequently show them interest-based advertising within the Google advertising network (remarketing or retargeting). Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC). You can withdraw your consent to personalized advertising at any time via our Privacy Preference Center [Link]. In addition, you can object to personalized advertising directly in your Google account here.
iii. Google Conversion Tracking
With the help of Google Conversion Tracking via Google Tag Manager, Google and we can recognize whether users have carried out certain actions. For example, we can evaluate which buttons on our website are clicked and how often, and which products are viewed or purchased particularly frequently. This information is used to compile conversion statistics. We learn the total number of users who have clicked on our advertisements and which actions they have carried out. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.
iv. Google Maps
We use Google Maps in the interest of presenting our online offerings in an appealing way and making it easy to find the locations we provide on our website.
v. Integration of YouTube videos
Videos from YouTube, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, are embedded on our website. With your consent via our cookie banner (Art. 6(1)(a) GDPR), a connection to YouTube is established and the YouTube video is loaded accordingly. In doing so, personal data (e.g. IP address, device information) may be transmitted to YouTube or Google, and cookies may be set. YouTube also recognizes which subpage you have visited.
In this context, Google may also transfer data to the USA. Google is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for the data transfer pursuant to Art. 45 GDPR.
Google itself is responsible under data protection law for the subsequent processing of data after accessing the YouTube platform. We have no influence over this data processing.
Further information on data processing by Google can be found in Google’s privacy policy at: https://policies.google.com/privacy.