3. Supplementary data processing when visiting our website
When you visit our website www.amf-foerderanlagen.de, we process your personal data as described below, in addition to the purposes listed in Section 2.
a) Access and storage on your device (“cookies”)
We use tracking technologies on our website that enable us or our contractors or service providers to collect data relating to use of our website. These tracking technologies are usually referred to as cookies, which is why we will also use this term below. However, the following statements also apply accordingly to other tracking technologies or file formats, such as local storage, pixels, beacons or tags. Cookies are text files that are stored on your device in the browser. User-related pseudonymous data may be stored in these files. This data can then be read again. When you visit our website www.amf-foerderanlagen.de for the first time, we display a cookie consent banner to inform you about the tracking technologies we use and to let you choose which optional cookies you wish to consent to. You can change your selection at any time in the Privacy Preference Centre on our website (see below under (iv)).
i. Technically necessary cookies
In certain cases, it is absolutely necessary to store information on your device, or to access information already stored on your device, so that we can make our website available for you to use (‘necessary cookies’ or ‘essential’). In these cases, your device is accessed on the basis of Section 25 (2) (2) Telecommunications Digital Services Data Protection Act (TDDDG). Insofar as this information relates to a person and is further processed by us in our IT systems, the legal basis for this data processing is our legitimate interest in providing our website and ensuring data security, Art. 6 (1) (f) GDPR.
ii. Cookies requiring consent
Any cookies that are not technically necessary are only used with your consent. We use the following categories of cookies requiring consent:
- Performance cookies: these cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answer questions about which pages are the most popular, which are the least used and how visitors move around the website. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not be able to know when you visited our website.
- Functional cookies: these cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly.
- Cookies for marketing purposes: these cookies may be set on our website by our advertising partners. They may be used by these companies to create a profile of your interests and show you relevant advertisements on other websites. They do not store personal data directly, but are based on a unique identification of your browser and Internet device. If you do not allow these cookies, you will see advertising that is less targeted.
Further information about the file name, storage period, provider and category of each of the cookies can be found in the cookie settings of the cookie consent banner or in the Privacy Preference Centre of the relevant website (under the categories ‘Statistics’ or ‘External Media’).
Further information about the file name, storage period, provider and category of each of the cookies can be found in the cookie settings of the cookie consent banner or in the Privacy Preference Centre of the relevant website (under the categories ‘Statistics’ or ‘External Media’).
iii. Consent to transfer to third countries
We also use cookies from third-party providers on www.amf-foerderanlagen.de that are based in third countries outside the European Union (EU) and the European Economic Area (EEA), or use servers in such third countries. The level of data protection in such third countries may not be comparable to that in the EU. For this reason we additionally safeguard the transfer of your personal data (for example, through your consent via our cookie consent banner or the Privacy Preference Centre (Art. 49 (1) (a) GDPR), the conclusion of standard contractual clauses or an effective adequacy decision by the European Commission).
When deciding which cookies you want to consent to, please take into account that by consenting to the setting of the relevant cookies, you are also consenting to any associated transfer of your personal data to unsafe third countries.
You can find out details of which third-party providers and cookies this affects in the cookie settings in the cookie consent banner or in the Privacy Preference Centre of the website.
iv. Withdrawal of your consent
You can withdraw your consent given in the cookie consent banner at any time with future effect (Art. 7 (3) GDPR). To do this, go to the Privacy Preference Centre on our website. You can access the Privacy Preference Centre by clicking on the ‘Cookie Settings’ link in the bottom left corner of our website. In the Privacy Preference Centre, you have the option to revoke and re-grant consent already given by de-checking the corresponding cookies. However, you can also select additional cookies there and give us further consent in this respect.
Your selection of optional cookies will in turn be stored in your browser as a cookie handled by our cookie consent management provider Borlabs GmbH, Rübenkamp 32, 22305 Hamburg.
b) Use of Google services
We use several services of the US provider Google (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) on www.amf-foerderanlagen.de. If you consent to the setting of the corresponding cookies by Google in our cookie consent banner or the Privacy Preference Centre of our website, Google collects certain personal data from you. This is done by storing cookies in your browser with a pseudonymous user ID assigned by Google. The data collected by means of Google Analytics is also stored on Google’s servers in the USA. We have activated the ‘IP anonymisation’ function on our website. As a result, your IP address will be truncated by Google within member states of the EU or the EEA before being transferred to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and then truncated. The IP address transferred within the scope of using the Google services listed below will not be merged with other Google data. The legal basis for the use of Google services is your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG (see Section 2.b.ii.).
When deciding whether to consent to our use of Google cookies, please note that by consenting to the use of these cookies, you also consent to any associated transfer of your personal data to the USA.
You can access Google’s privacy policy here.
i. In particular Google Analytics
If you consent to the setting of the Google Analytics cookie in our cookie consent banner or the Privacy Preference Centre of our website, Google collects data relating to your use of our website. This allows Google to assign data relating to usage behaviour on our website to this particular pseudonymous user. We have commissioned Google to use this information to evaluate the usage behaviour on the website, to compile reports on website activity and to provide us with other services relating to website activity and Internet usage.
ii. In particular Google Ads, Google Ads Remarketing
Google Ads enables us to display advertisements in the Google search engine or on third-party websites if you enter certain search terms in Google (keyword targeting). In addition, targeted advertisements can be displayed on the basis of the user data available to Google (e.g. location data and interests) (target group targeting). We can evaluate this data quantitatively by, for example, analysing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then display interest-based advertising in the Google advertising network (remarketing or retargeting). Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalised advertising messages that were tailored to you based on your previous usage and surfing behaviour on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC). If you have a Google account, you can object to personalised advertising here.
iii. Google Conversion Tracking
With the help of Google Conversion Tracking by Google Tag Manager, Google and we can recognise whether users have performed certain actions. For example, we can evaluate which buttons on our website were clicked on and how often, and which products were viewed or purchased particularly often. This information is used to generate conversion statistics. We learn the total number of users who have clicked on our advertisements and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes.
iv. Google Maps
We use Google Maps in the interest of making the presentation of our online offers appealing and to make it easy to find the places indicated by us on the website.
v. Embedding of YouTube Videos
YouTube videos from the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, are integrated into our website. With your consent via our cookie banner (Art. 6, (1) (a) GDPR), a connection to YouTube is established and the YouTube video is loaded accordingly. Personal data (e.g. IP address, device information) may be transferred to YouTube or Google and cookies may be set. YouTube also recognises which subpage you have visited.
Google may also transfer data to the USA in this context. Google is certified in accordance with the EU‑US Data Privacy Framework, which ensures an appropriate level of data protection for data transfer in accordance with Art. 45 GDPR.
Google itself is responsible under data protection law for the subsequent processing of the data after the YouTube platform is accessed. We have no influence over this data processing.
Further information on data processing by Google can be found in Google’s Privacy Policy at: https://policies.google.com/privacy?hl=en